1. Customers can buy anytime and anywhere. After you are fast asleep and thinking that no more business can be generated, guess again. At their convenience, consumers can browse your site, discover new things and buy them. You wake up the next day, go to work and learn that ten percent of your total revenues were generated over night via e-commerce!Read the entire article: 6 Reasons to Love E-Commerce
Think Coca-Cola, PayPal and iPad, and you immediately think of a company, product, brand, experience, reputation, solution and public goodwill.The article below discusses what a trademark is, how to select a trademark, how to establish rights to a trademark and where to turn for additional help.
Keep the research summary to one page, and break it into four manageable parts (refer to article below). The purpose of this exercise is to establish a broad scope on your research market analysis but not so broad that you overwhelm yourself. Try to begin with the end in mind: Where do you want to go and how will you know that you have arrived?How to Develop an Export Marketing Plan
