Victoria's Secrets Goes Middle East

In its early days of international expansion, Victoria's Secrets -- with the help of partner M. H. Alshaya, run by Mohammed Alshaya (operator of Aeropostale and H&M stores as well) -- will focus on the Middle East.

Big issue?  Whether or not to install fitting rooms at lingerie boutiques in Saudi Arabia.

Read the entire article here.

Photo credit:  Victoria's Secrets

Related article:  Victoria's Secrets:  Taking It Slowly in the International Marketplace

How to Translate Social Media Activities Into International Expansion

Liz Elting, co-founder and Co-CEO of TransPerfect, provides common pitfalls when translating social media activities into international expansion.

Four Social Media Pitfalls to Avoid As Your Business Goes Global

Here are the four:

1. Let social media efforts carry the international marketing campaign.
2. Isolate social media efforts from the rest of the international marketing strategy.
3. Adopt social media marketing abroad no matter what.
4. Put resources into social media at the beginning of a campaign, then taper off those efforts.

Victoria's Secrets: Taking It Slowly in the International Marketplace

Limited Brands, owner of lingerie Victoria's Secret (pictured) and personal-care retailer Bath & Body Works, is traveling slowly through the international marketplace.  According to The Wall Street Journal article, "Victoria's Secret Gets Out Overseas," VS doesn't have any locations overseas.  Why?

Find out more here.

Does a cautious approach to going global work for your business too?

Photo credit:  Victoria's Secret